Facebook Marketing: A Comprehensive Guide To AD Campaigns

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Facebook Ads Campaign's Performance

A Facebook haters story:

Emilie Johnson started her business in ten years ago. She was doing pretty well until the social media era captured the digital marketing. Emilie was little bit worried. Her competitors were getting advanced by promoting their products on various social media. So what Emilie could do then? How could she overcome? Did she left hopes?

No, absolutely not. Emilie is smart enough to overcome any situation. She knows the formula- survival for the fittest. So she started learning social media marketing strategies with full dedication. But somehow Emilie ignored Facebook as she didn’t like it. She thought that her money would be wasted if she had spent money in it.

Do you think alike Emilie? If you then you are living in a big dark palace without seeing what revolutions are Facebook making around the world.

Why Facebook is so damn important?

Just take a glance at the following facts before ignoring Facebook.

  • Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16)
  • 5 billion likes created daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
  • 13 billion people log onto Facebook daily (Facebook DAU) for June 2016, which represents a 17% increase year over year (Source: Facebook as 7/27/16)
  • There are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016 (Source: Facebook as of 7/27/16) which is an increase of 20 percent year-over-year. There are 1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year.
  • On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
  • In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
  • Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012)
  • Five new profiles are created every second. (Source: ALLFacebook 2012)
  • Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source: Forbes).
  • On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog)

Facebook popularity Graph

  • Photo uploads total 300 million per day. (Source: Gizmodo)
  • Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
  • Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)

Statistics Facebook users by age

  • One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
  • 75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
  • 50% of 18-24 year-old go on Facebook when they wake up. (Source: The Social Skinny)
  • 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway).
  • 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook).
  • Facebook has more monthly active users than Whats App (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC)

This is how Facebook continues to reign in popularity over other social media channels. So ignoring Facebook isn’t really a wise selection for any digital marketer.

Facebook Advertising! What’s the heck!

Trust me, Facebook advertising platform is the most strong and effective platform among all the social media. Facebook advertising platform allows you to promote your business and specify the type of people you’re looking for with countless facilities, Facebook provides you many options to target desired customers by location, demographics and interests.

But don’t be worried if you are new in Facebook marketing. I will let you introduce to the easiest way of Facebook advertising.

If you are looking for an introduction into marketing their business on the world’s largest social network, this guide will lead you to become an expert in kicking goals in this field.

Know about Facebook advertising

Facebook advertising is a platform for digital marketers to place custom ads or content targeting a specific audience. The costs of Facebook marketing is determined on the reach and engagement the ad receives. Facebook ads will appear in your selected audience’s News Feed or the right column of Facebook on desktop, or in News Feed on mobile.

Facebook offers different types of ads as shown below.

  1. Clicks to Website

Clicks to Website ads permit you to link a targeted page on your website in the news feed for both desktop & mobile users as well as the right sidebar.

  1. Website Conversions

Website Conversions ads allow you to move visitors to some specific pages in order to turn those visitors into leads, sales, or subscribers.

  1. Page Post Engagement

If you want to increase the number of Likes, shares, and comments on your Facebook page posts, Facebook allows you to do that through Page Post Engagement ads.

  1. Page Likes

Page Likes ads allow you to target the audiences they’ll be most likely to have interest in your business & encourage them to become fans of your page.

  1. App Installs

With ad placement in the news feed of mobile users, Facebook allows you to increase the number of people using your mobile app through App Installs ads.

  1. App Engagement

App Engagement ads allow you to encourage people to use your app more often with ad placement in the news feed of mobile users.

  1. Event Responses

Event Responses ads allow you to get more exposure for your upcoming event along with responses from the invited people.

  1. Video Views

Video Views ads allow you to increase the number of views to your videos.

  1. Offer Claims

If you have a special offer on your products, Facebook allows you to drive people to your store by Offer Claims ads.

  1. Premium Ads

Facebook also offers premium ad placement for those that want to guarantee their ad shows up at the top of the news feed or right sidebar for targeted users, or those that want to get placement of a large ad on the logout page.

3 Facebook advertising important facts:

Before starting, remember these 3 Facebook advertising best practices:

  1. Fix your objectives: You have to find out the proper objectives if you decide to spend a budget on Facebook advertisement. Your objective can be determined through the increasing for brand awareness, conversions, video views etc. Each action made by your audience on your Facebook advertising will cost money, so think carefully when finding the objectives.
  2. Be specific on your audience targeting: Spend a handsome time to get very specific in your audience targeting to make sure your ad will appear where the people you want to see it.
  3. Circle your ads regularly: To avoid ad dullness, circle your Facebook ads regularly. When people start to see your ad repeatedly, they get bored of it and stop clicking. Unfortunately, when your click through rate starts to drop, Facebook will increase your cost per click (CPC)—which makes likes, comments, and click throughs more expensive. To avoid this, rotate your ads every 3 to 5 days.

How to advertise on Facebook: A Beginners guide

With these following steps, you’ll be able to define your objective, target an audience, set a budget, and place your ad.

Step 1: Create a Facebook business page

  • Go to- facebook.com/pages/create
  • Then choose a page category
  • Click Get Started and follow the on-screen instructions
  • Fill out your page info in full detail
  • Include a relevant Facebook profile photo as well as a creative Facebook cover photo
  • Have a Facebook page strategy

How Create a Page

Step 2: Create goals for your Facebook ads

Create S.M.A.R.T. (specific, measurable, attainable, relevant, and time-based)goals for your Facebook Ads.

Step 3: Choose an objective for your campaign

As you have originated your Facebook Page and set goals for your ads, you can now go into the Facebook Ads manager and choose an objective for your ad.

If your target is to spread your page among Facebook users, you will choose the “Promote your Page” option.

Choose an objective for your facebook campaign

Step 4: Set your audience, budget and schedule

Customize your target audience:

This is a very important step in setting your Facebook ad up for success. You can set Facebook ads based on location, age, gender, language, interests, and behavior. You can custom ads by removing people who already likes your page so that you can reach new people.

Create your Facebook ad set

Choose your budget:

In this section, I will describe about choosing your budget. The ad budget refers to the maximum amount you want to spend. If you choose daily budget, it shows the maximum amount you want to spend on a single day. But if you choose lifetime budget, then the amount will be the maximum budget during the lifetime of your ad.

Choose your facebook campaigns budget

Choose your objective:

Choose a bid system for ad clicks or impressions. This will tell you how you will pay and who your ad will be served to. Suppose, if you choose for the Page like objective, you’ll be charged when your ad is shown to people who might be more inclined to like your Page.

Choose your ad scheduling:

Scheduling is another important part of your ad.Choose the best time when your target audience is most likely on Facebook.

Choose your facebook ad scheduling

Step 5: Choose how you want your ad to look:

You can choose images, headline, body text, as well as placement of the actual ad. Facebook allows you toupload up to 5 images, and the headline text can only be 25 characters.

Choose how you want your ad to look

As your headline is too short, your copy has to be attractive enough for people to click on it. Along with the headline, there will be text focusing the post. Text can only be 90 characters long, which means your writing have to effectively and concisely connects with the content. You can write the text like a Tweet on Twitter.

And finally, you have to choose the placement of your Facebook ad. Facebook gives you chance to choose whether you want to place ads on people’s desktop news feed, mobile news feed, right column, or audience network.

How Facebook Ad placement

Step 6: Place your order

Once you’re ready for your ad to be reviewed, click on the green button that says Place Order, located on the bottom right-hand corner. Once your ad has been reviewed and approved, you’ll receive an email from Facebook.

facebook Ad Placement confermation

Step 7: Create a Facebook ads report

You should be aware of the success and failures of your Facebook ads. That is why Facebook ads report is crucial for you.

To create a report on your Facebook Ads go to this getting started site.

  1. Go to Ads Manager and click Reports in the navigation. You’ll automatically see data from the default report called General Metrics over the last 30 days for your active campaigns.

Facebook ads reporting

2. You will see Customize the metrics in your report.Click the blue Export button on the top-right column to download your report.

Conclusion

Facebook is the largest social network in the world.

By reading this article, you must be agree with me that Facebook is not only a powerful but also a flexible social media. Facebook has so many different marketing options that suit your company, budget, and dedicated time frame.

Facebook ads may take some time to be familiar with all features, but it’s worth it. Facebook is spreading it’s impression like USA in Bolt’s speed. And day by day it is becoming the most indispensable part of social media marketing.

Still now, companies that are familiar with Facebook marketing still enjoy an early-adopter advantage. But more traditional marketers are starting to enter into this giant space of marketing in every second. So obviously competition and advertising prices will increase gradually. And don’t forget that users will become much pickier. So it’s also important to strike while the iron is hot.

If you do not pick Facebook in your marketing campaign yet, then you are choosing wooden boat instead of steamer to cross the river. Allot some your research time in Facebook ads, start some test campaigns, and see what happens. Have you forgotten the proverb- ‘practice makes a man perfect’?

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